DOES THE FIRST IMPRESSION REMAIN? DISCURSIVE ETHÉ IN THE DAY OF PRESIDENTS' POSITION ON NEWSPAPER HEADLINES

Abstract

This article aims to discuss the construction of images of the presidents of Brazil in the headlines of the newspapers Folha de S. Paulo and O Estado de S. Paulo, from 1995 to 2015, in days of position of their respective mandates. It is a French-oriented discursive analysis based mainly on the studies published by Maingueneau (1997, 2008, 2010, 2011 and 2013). The first pages of the beginning of January were selected which mentioned the two positions of Fernando Henrique Cardoso, Luís Inácio Lula da Silva and Dilma Rousseff. To this end, we turn to the collections of the respective newspapers and, guided by this problem question: "What discursive images are created of the presidents in their inauguration days, starting from the linguistic elements of the headlines?" Thus, we consider that the headlines of the selected period do not represent only facts of reality, but interpretations of it, valued in the construction of statements, for which, at the moment of interaction, negative or positive images of the reported presidents are constructed, to a lesser or greater degree of explicit evidence.